Amplifying the Role of a Chief Marketing Officer in a Growth Stage Company - Mark Donnigan technology startup cmo

In the ever-changing landscape of startup companies, having a Chief Marketing Officer (CMO) can make all the difference. A knowledgeable CMO brings invaluable competence to the table, from defining the company's identity to driving regular development. We will consider the value of a CMO in a startup, including their duty, advantages, timing factor

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B2B Marketing - Virtual CMO Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

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B2B Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other truths regarding modern B2B advertising and marketing. We go over just how the purchasing trip is now completely fragmented as well as the way that community building can aid marketing professionals retake co

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Knowing the Ecosystem Is Everything: Advice for Hiring a CMO - Mark Donnigan - Marketing and Growth Expert for Startups}

Buyers Hold The Power & Here's What That Suggests For YouLet's Talk Sales PodcastAs the B2B marketplace modifications and customers do their own research, they no longer require us to help make a purchasing decision. Structure trustworthiness is key for developing connections with buyers and driving income. In this podcast interview, I talked with

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